baskin-robbins: 31 days of yay

The Ask: Make Baskin-Robbins own National Ice Cream Month.

The Idea: We’ll post daily throughout July, and bring “Seize the Yay” to life on social by taking your everyday yays and turning them into a reason to celebrate, just because.

building hype

find reasons to celebrate with ice cream

turning existing products into new menu hacks

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