baskin-robbins: the real deal
When Baskin-Robbins debuted their first real-fruit smoothie, we created a campaign to let our ice cream fans know there was a new way to seize the yay with a digital video and integrated social campaign.
Sip on some real good stuff with our new, real fruit smoothies—Mixed Berry, Mango, and Strawberry. 🍓🥭🥤
Agency: 22Squared
Director: Matt Morgan
GCD: Rocío Alvarado
ACD/AD: Sara Lowe
ACD/CW: Sheska Ocasio
Junior CW: Layla Soboh
Junior AD: Tomia Teague
Keep it real while you sip on a real fruit, non-dairy smoothie, now in Mixed Berry, Mango, and Strawberry. 😋
Hulu pause ad
Real good, real fruit smoothies.
