When Paramount Picture’s Imaginary Friends Film by John Krasinsky collaborated with Baskin-Robbins on two flavors, we got to thinking about the common problem central to this film and the Baskin-Robbins ethos: making life better with the magic of a good attitude, and a little ice cream. This campaign focused on medicating the problem, but in the end, the tagline I wrote “Treat your imagination with Baskin-Robbins” debuted worldwide.